The Status of the P versus NP Problem Essay Example | Topics and Well Written Essays - 500 words

The Status of the P versus NP Problem - Essay Example With innovations in computational power, there has been an increase in algorithms that are much smarter than before. Under such circumstances, the pressure to tackle P versus NP problem, is considerably increasing. Moreover, this P versus NP problem is invading all fields of science as just not a theoretical question but as a basic principle. Author of the article surmises herein, the simple description of the issue and the change in working direction related to computer science attained because of efforts to solve this question. P versus NP problem actually computes combinational issues. Jack Edmonds, first in the history, provided a program that can help in developing a program to solve combination problem, and formally defined it as ‘efficient computation’. P in this problem stands for ‘Polynomial Time’ and defines problem class which has efficient solution. Likewise, NP in this problem stands for ‘Nondeterministic Polynomial-Time’ and refers to the problems that have solutions that can be verified in an efficient manner. Furthermore, author describes that extremely complicated NP problems are termed as ‘NP-complete’ problems. Examples of such problems are Clique, Partition and triangles, 3D-coloring and Hamiltonian cycle. Basically, the idea promoted by NP-complete asserts that if an efficient algorithm can be developed for one problem, it can also be developed for other complicated problems too. Thus to simplify, P defines the type or the category of the problem that comes with efficient solution whereas, NP defines a group of problems, each of which has an efficient recognizable solution. By saying P = NP, we mean to say that for any problem that has an efficient verifiable solution, we can efficiently identify that solution. However, there are many scientists who believed that P ≠  NP and defined it as inability to find the solution efficiently. The author presents several attempts to prove a problem that is

Research Paper look for Cognitive development in adolescents

Look for Cognitive development in adolescents - Research Paper Example It is said that teenagers display their true character when they are comfortable and have less fear of punishment and reprisal from their parents. This is most probable when with their friends and confidants. In addition to that, the paper is going to base its interpretation based on the observations that are to be made at a cinema hall that couples up as a fast food and snack outlet. II. Description of Setting The observation took place at a popular fun zone just opposite the main highway junction that leads to various places. This zone experiences a high traffic of youngsters who converge to have fun in the movies, boutique and food court where some grab a quick pizza or French fries as they socialize. The main building faces the front of the zone and has frontal balcony where people can sit and have coffee while watching everything and everyone below. The majority of the population on a normal weekend mid-morning consists of teenagers who range from the age of thirteen to about nineteen. Because of the security of the place and the openness, it is presumed that parents can let the teenagers interact on their own without having much interference. This creates a perfect setting for research because one can observe the happenings without interfering with them. The timing is also important because in the morning, the teenagers are highly energetic but as the noon approaches, there is a lower energy display among the youngsters. The study timing was from about 11 a.m. to about 2 p.m. in the afternoon. III Observation of the Adolescent Group Number of adolescent males and females It is observed that the number of female teenagers were almost double than that of younger boys. It was also observed that more females came in pairs or as larger groups while the younger teenage bouts came with fewer or smaller groups than their female counterparts. Approximate age of adolescents or range of ages Most of the youngsters at the court were approximately in their late teens. It was hard to estimate their ages because some of them might have been in larger bodies than their actual age. It was also observed that younger teenage boys (10-13) were more than their female counterparts. However, they seemed to be in a company of someone older. Pre-pubescent or post-pubescent The prepubescent were not as much in number as their fellow counterparts especially in their teenage years. However, those who were present seemed to be very excited and were characterized by frequent fights cries and intolerable to some extent. It was also noticed that both the male and female kids at this ages were being watched by their guardians who were at the line on the food court or seated next to the o bservation table. It was observed that their interaction with other totally new counterparts was quite fact and it was not long before they began playing and causing trouble for everyone. The post pubescent teenagers on the other hand were more composed in behavior but seemed restless in their own way as Fieldman (2008) also writes. Frequent pacing up and down the fun zone was one off their favorite pastime. The fifteen year old boys were hanging

Describing The Assessment Process For Hospital Ward Patient Nursing Essay

Describing The Assessment Process For Hospital Ward Patient Nursing Essay The purpose of this assignment is to describe how a nurse assesses a patient admitted to a hospital ward. It will discuss the history of the patient, any pre-existing medical conditions and the reason they were admitted to the ward. It will also describe the hospital setting, the nursing model used, the risk assessment tools and the information collected from the assessment including the needs identified and what can be and will be done. For the purpose of this assignment the patient, healthcare professionals and the trust must remain anonymous, and will be referred to by pseudonyms. This is in accordance with the Nursing and Midwifery Council (NMC) code, where it clearly states you must respect peoples right to confidentiality (NMC Code, 2008). The patient receiving assessment and care will be referred to as Mrs Ethel Morris. Mrs Ethel Morris was admitted to an orthopaedic trauma ward within the North West. Orthopaedics is the correcting of deformities to the skeletal joints and bones, which have been caused by damage or disease (McFerran, 2008). The ward consisted of many staff, including, nurses, health care assistants, a house officer, medical consultants and physiotherapists. It had three bays, 2 being female, with 8 beds in each and one ten bedded male bay. Also, there were 4 side rooms for patients that needed to be isolated. This was an acute setting with various Orthopaedic conditions, including fractures of all types. The ward admits patients twenty-four hours a day from Accident and Emergency (AE) and transfers from other hospitals. Many of the patients admitted have pre-existing medical conditions, which have to be taken into account alongside their fractures. Ethel was an 82-year-old lady who had fallen whilst she was out shopping with her daughter. She usually walked with a walking stick to aid her balance, but with a previous history of dementia she had forgotten it. Dementia is a progressive deterioration of the brain, caused by structural and chemical changes within the brain. Symptoms include, memory loss, disorientation and changes in personality (Ouldred, 2007). Ethels friend had called an ambulance immediately after the fall, and she was admitted to the ward through accident and emergency. Ethels fall had resulted in a fracture to the neck of femur in her left leg. Marieb (1998) states that the femur is the strongest and largest bone in the body. It consists of a ball, which is known as the head of the femur, which is carried on the neck of femur to the long bone. The neck is the weakest part of the femur. Elderly people are more at risk of falls as their muscles become weaker they become less flexible. This then interferes with their movement and balance, they become more inactive and this increases the risk of falls. (Skelton et al, 1999) Ethel also has osteoporosis, which may have contributed to her fracture. Liscum (1992) states this is the formation of the bone having decreased. Elderly women suffering from osteoporosis, who subsequently sustain a fractured neck of femur, face a fifty percent chance of not walking again. Ethel appeared confused when she arrived on the ward, not knowing how she had come to be in hospital, apart from being aware of the pain and discomfort she was suffering with her hip. The nursing staff reminded Ethel what had happened and checked her drug kardex immediately for pain relief. The doctor who had seen Ethel in AE had written her up for 5ml of oromorph every three hours to control the pain. As oromorph is a controlled drug the nurse checked the dosage with another registered nurse and give it to Ethel orally. Once Ethel was comfortable, the nurse in charge of the bay began the nursing assessment. An assessment is the collection of information from an individual, to establish their needs and develop a clear prospective of their situation. The nursing process relies upon complete and thorough assessments to be a success. A key nursing skill is observing a patient, using all five senses, from listening to gain information, to touching them, assessing their temperature and the condition of their skin (Brooker and Waugh, 2007) Holland et al (2008) also states that an assessment identifies the priority amongst the problems. Data can be collected in a number of different ways, from observing a patient, communicating with them and through their clinical notes. Collection of information can also be made through a secondary source (a relative), if, for example, the primary source (the patient) was unconscious. A named nurse approach was used on the ward; this provides individualised care for the patient from admission to the point of discharge. Named nursing has been developed from primary nursing and is very closely connected to team nursing. (Dawe, 2008) The ward follows a philosophy of care to meet individual needs. Providing patient centred care, meeting individual needs whilst respecting their privacy, dignity, religious and cultural beliefs. They strive to provide high quality care and aim to maximise the potential of individuals to adapt and cope with their conditions. The wards philosophy reflects the National Service Frameworks (NSFs) quality of care. NSFs are in place to improve care in twelve specific areas, including blood pressure, diabetes and mental health. The standards have been implemented nationally and they have all been set certain time scales. (Department of Health (DOH), 2008) The ward uses most of the NSFs depending on which patient they are dealing with. In Ethels case the main ones being blood pressure and older people, which has eight different standards of its own. The nurse firstly recorded Ethels clinical observations, and her saturations appeared to be very low at only 89%. Oxygen saturations are monitored through an electronic device called a pulse oximeter. This reads the oxygen levels of haemoglobin in the arteries and is updated with each pulse (Jevon, 2000). The nurse immediately put her on four litres of oxygen through a nose cannula. A Nose cannula is two small plastic tubes that are inserted into each nostril to administer oxygen. This allows room air to be breathed in at the same time and is secured by tubing over the ears, which fits onto the oxygen cylinder (Brooker and Waugh, 2007). The nurse carried out Ethels assessment by her bedside with the curtains drawn to respect her privacy. As Ethel had dementia her daughter was present for the assessment, to confirm details and help with the process. Barrett et al (2009) states that nurses who carry out disorganized, incomplete assessments, may fail to notice a major concern, or recognize an underlying problem. Nursing models are used in the assessment process in most care settings. They are in place to establish the information that is required, ways it can be gathered for the best results, and the detail that is likely to be more helpful. (Aggleton and Chalmers, 2000) Roper et al (2000) says that models are used to help organize thinking by creating theory. They are global views that have been summarised into systems. There are many different Nursing Models used in clinical settings from Orems self care model to Hendersons model of nursing. Nursing models are used to provide a distinctive framework, to highlight what the patients needs are (Fawcett, 1989). The nursing model used on this ward was Roper Logan and Tierney, Activities of living model. Roper et al (1996) activities of living consists of twelve activities that ensure survival, these are, maintaining a safe environment, communicating, breathing, eating and drinking, eliminating, personal cleansing and dressing, controlling of body temperature, mobilising, working and playing, expressing sexuality, sleeping and dying. These activities are all as important as each other and one cannot be done without another. The impact of illness will affect more than one of these activities. Roper et al (2000) activities of living was first written in 1980 for nursing practice to be introduced to students. At this time there were five concepts in the model that included activities of living, lifespan and individuality in living. The model became the United Kingdoms most popular model and was also widely used throughout Europe. The nurse used a number of risk assessment tools when assessing Ethel. These were, the malnutrition universal screening tool (MUST), waterlow score, falls risk assessment score for the elderly (FRASE) and the Abbey pain scale. The MUST tool is a nutritional screening tool that recognises over nutrition (obesity) and under nutrition (BAPEN, 2008). The MUST tool was developed so nutritional care would improve in all care settings, by the malnutrition advisory group (MAG) of BAPEN. This tool can be applied to all adult patients, even those who are bed bound (BAPEN, 2008). As a result of the MUST screening tool, Ethel was commenced on a fluid balance chart. This measures the quantity of liquid intake, including Intravenous (IV) fluids and drinks, against the total urine output. Also to be monitored was Ethels food intake, this was to be done on a food chart. This needed updating after every mealtime to show how much was being eaten at different times. The waterlow score is to determine whether a patient is at risk of developing a pressure ulcer (Waterlow, 2005). This tool uses a scoring system, based on patients data. The categories include skin type, age, and continence. (Thompson, 2005) Ethels score was sixteen and she was at high-risk of pressure sores, this was due to her age and mobility. Waterlow (2005) first designed this tool for students use in 1985. It is the most frequent risk assessment tool in the United Kingdom (UK), and is used throughout hospitals, nursing homes and within the community. Pressure ulcers are most common in people with bony surfaces, thin skin and an unhealthy diet. Ethel was found to be a high risk of developing a pressure sore, as she was immobile and had tissue paper skin. The nurse commenced her on a turns chart so she would be rolled or moved every three hours to check and relieve her pressure areas. Also a pressure-relieving mattress was ordered for Ethel, this alternates the body areas under pressure by rotating the air throughout the mattress. (Collins, 2004) The FRASE assessment tool is to assess if a patient is at risk of a fall, taking into account their history and their current state. (Bolton NHS, 2003) Connard developed a fall risk assessment for the elderly in 1996; this was then adapted into a hybrid tool, known as the FRASE tool. It is in similar context to the waterlow score as they both use a points scale to assess the patients level of vulnerability (Kinn and Hood, 2001) The nurse carrying out the assessment began Ethel on a falls care plan, as she was at high-risk from having another fall. A member of staff was to update the care plan each day, noting any unsteadiness or falls. This was going to play a greater part after Ethels operation, as for the time being she was bed bound. The Abbey pain scale was developed in Australia to assess patients pain levels. It was used for individuals who had trouble communicating effectively and who suffered from dementia (Turner-stokes and Higgins, 2007). Abbey (2004) researched and developed the abbey pain scale between 1997 and 2002, and wanted it to be a straightforward and effective tool, used by all health care staff. It consisted of six scales to measure pain including physiological changes to changes in body language. Ethels score was seven and her pain level was acute to chronic during the assessment. The nurse had previously administered 5ml of Oromorph, and because of this the abbey scale was to be updated every hour to monitor the success of the pain relief. During the assessment the nurse collected various information from Ethel, including objective and subjective data. Newson (2008) states that objective data is information collected that can be measured such as temperature and blood pressure. The MUST tool was used to measure Ethels weight, and other observations were recorded, including blood pressure which was 142 systolic and pulse of 84; these were all in satisfactory limits. Any data collected outside the normal range would have been given an early warning score. A doctor and the outreach team need informing if a score totals three or above (Baines and Kanagasundaram, 2008). Also collected was Ethels details that included her, address, date of birth, and her medical history. This can be obtained through medical notes. as original records cannot be tampered with and all records made must be clear and accurate (NMC Code, 2008). Subjective data is information that cannot be measured, for example, information that the patient has given about him or herself, or the nurses insight on the patient (Newson, 2008). The nurse asked Ethel questions to gain this information, if she felt nauseas, or in pain and how she felt about what had happened. Also observed was Ethels behaviour to see if she was agitated or frightened, closed body language showed she was as her arms were wrapped around herself. The nurse also looked at and noted the condition of her skin, nails and hair. Due to Ethels dementia she didnt understand very much of what was going on and didnt know how she had ended up on a hospital ward. Short-term memory is affected alongside some long-term memory loss. This affects the ability to communicate with people and can result in the patient asking the same question repeatedly (LEHR, 2006). The nurse had to keep reassuring Ethel about what had happened, how she ended up on the ward and what her plan was. Communication is a key skill in nursing and it is an essential part in building the patient-nurse relationship. The nurse has to gain lots of information from the patient so it is important to know whether there is a communication barrier, such as a hearing problem or if the patient cannot read or speak the same language. They may need to speak more loudly or slowly so the patient can lip-read (Holland et al 2008). McCabe and Timmins, (2006) states that communication should be focused on the patient, rather than task centred. Listening, empathy and support are essential communication skills in nursing, but the main being to develop a relationship with the patient, and nurses should make time to spend with them. Ethels daughter stayed during the assessment process to help the nurse gain accurate information and communicate effectively with Ethel. The nurse had to speak slowly so she understood, and if she looked confused the nurse would reassure her and repeat the question. This process took a long time but it was necessary so Ethel could gain trust in the nurse. This made her feel more relaxed and comfortable as she could feel the warmth that had developed between them. This assignment has shown how a nurse has an important role in assessing, planning and the implementation of patient care. It has shown that nurses have to obtain data by using a various number of different sources, from assessment tools to observing patients behaviour. The nurse must also use a nursing model to help complete full and accurate assessments of patients and their needs. If there is a communication barrier, nurses must be able to overcome it by using an interpreter or picture cards. The needs identified during the assessment process have to be implemented and care plans introduced. Nurses then have a responsibility to keep regularly updating the care plans by re-assessing the patient on a regular basis.

Parent-Child Relationship Essay -- Papers Parenting Children Essays

Parent-Child Relationships The topic I have chosen for my paper is that of relationship between parents and children. Some of the points that I will be discussing are child abuse, child neglect and how it can affect a child and the relationship with the parents. A parent-child relationship is a special relationship that has a huge effect on the way that the child will turn out. This relationship is formed through pregnancy, adoption, and step parenting. Parenting requires a great deal of adaptation. The parents want to develop a strong bond with their child but they also want to maintain a healthy marital relationship and adult friendships. Potential parents often ask themselves what they will be like when they are parents and try to recall some experiences when they were children. Mothers are the primary caretakers of the children. The fathers have had minimal care taking responsibilities. Many women, if they had a career before hand, have to give it up to stay at home with the child. Although, many fathers where the wives must work become important in the process of care taking because their role must increase to their children. Studies of human fathers and their infants confirm that many fathers can act sensitively with their infant (according to Parke & Sawin, 1980) and their infants form attachments to both their mothers and fathers at roughly the same age (according to Lamb, 1977). A number of studies have been done on the caretaker’s effects on the child and suggests that the effects may have been caused by child’s behavior as much as by the caretaker’s (according to Bell 1979). The child’s aggression level can be affected by the parent’s authoritarian discipline. â€Å"Parents differ widely in sensing the needs o... ...d friendships later in life and also a good upbringing. Bibliography: References: Daniel L., Davis (2000). The Aggressive Adolescent: Clinical and Forensic Issues Don Baucum (1996). Psychology. New York: Barron’s Company F.L. Marcuse. Areas of Psychology. New York: Harper and Brother’s Publishers Edited by Raymond J. Corsini. Encyclopedia of Psychology, Second Edition, Volume 1. New York: John Wiley and Sons Inc. Edited by Raymond J. Corsini. Encyclopedia of Psychology, Second Edition, Volume 3. New York: John Wiley and Sons Inc. GE Vol 5, No 3 - Parent-child relationships & Materialism http://www.mra.org.uk/globalex/issue19/pcrels.html Themestream: Parent Child Relationships http://www.themestream.com/tax/Society/Relationships/Parent_Child_Relationships Britannica: Parent/Child Relationships. http://www.britannica.com

Impact Hammurabi’s Code of Laws and Egyptians Be Human Essay

Select a minimum of TWO [2] primary-source documents [easier if a contrast] from the list on Blackboard HICC 101 course package as a basis to answer the central questions listed below. In other words, answer the question using evidence from what the authors at the time thought about these issues. Always clearly state your idea first, and then quote from the source. REMEMBER: the term â€Å"quote† should be restricted to a verb form. You are quoting the text, but if you refer to the text, don’t say â€Å"In this quote†; refer to the â€Å"statement† or â€Å"text.† All quotations from the primary sources must state the author’s last name (or title of book) and page number in parentheses directly following the quote. You will need to quote the most significant passages in order to support your claims. Keep the length of all quotations to a minimum, and make certain that you interpret and point out the meaning of the text [texts are never obviou s]. Quote only what you can explain: quotations are only evidence for the points you already make! In order to reflect on a document you will have to quote it several times. Never quote your professor or class notes; they only teach you the material so you can find evidence in published texts, like your text book, which you can choose to quote in a limited way, but is not necessary. This assignment is your analysis of the primary sources (thus: never begin or end a paragraph with a quotation), and always interpret and explain the quotation in light of the idea that you have made. A good paragraph (in a nut shell) has one central idea, the idea is explained, then evidence is suggested (quote), then interpretation, then conclusion of the idea. Primary Source paper #1 reflect on any of the material in Units I, II, III. Central Question: How did civilizations in the ancient world view humanity? What did it mean to be human? Compare and contrast at least two different civilizations (i.e. Mesopotamian, Hebrew, Greek, or Roman). Primary Source paper #2 reflect on any of the material in Units IV, V. Central Question: How did Christians in the European West [AD 200-1600] develop the Catholic intellectual tradition? How did they balance the wisdom from Greco-Roman thought with Christian theology, and what balance was developed between faith and reason? Compare and contrast an author from the early medieval period (any Christian thinkers before 1000 AD) with an author from the high Middle Ages or Renaissance period (after 1000 AD). Primary Source paper #3 reflect on any of the material in Units VI on China. Central question: What did Chinese authors [1500 BC- AD 220] think was necessary to forge a more just society for the common good? Compare and contrast two different authors. You may refer to some of the authors in Units I-V to compare and contrast, but most of the paper should be reflecting on Chinese authors

Cyber Bullying, Its Forms, Impact, and Relationship to Juvenile Delinquency Essay

Technology has brought tremendous changes to human lives. It literally changes everything. The start of the new millennium has brought remarkable changes in global perspectives. The idea of unknown possibility and unexplored world landscape vanished. In a sense the huge world, which people can thought was so vast that one cannot travel from one end to the other without spending one’s generation, shrank. According to Mapue, (2006), societies grew from interactional to isolated populace where each spends most of his time sitting in front of a computer. With the advent of such revolution the concept of Cyberspace was born and with it, the lives of the people and how they interact with one another correspondingly and dramatically changed. Cyberspace has brought tremendous changes to human lives since its emergence. Gibson (1982) in his short story ‘Burning Chrome’ coined the term ‘cyberspace’ to a computer generated virtual reality. According to him, cyberspace is the name of a real non-space world, which is characterized by the ability for virtual presence of and interaction between, people through ‘icons, waypoints and artificial realities’. Through the Internet major development paves way in society. The Internet creates new ways for citizens to communicate, come together, and share information of a social nature. It is obvious that the Internet has and will continue to change the way people live. Every day, the Internet expands by the social, political, and economic activities of people all over the world, and its impact can be seen everywhere. In this present time there is no geographical separation or borders that can hinder people to communicate elsewhere. All people now can participate and contribute drawing on their experiences and resources. In cyberspace, actions and reactions are essentially instantaneous, and this is why the Internet is so gratifying and attractive. This is why it has impacted society in almost all areas of human endeavor. As in any other field in life there are the negative aspects that the Internet has brought to humans. The digital era has promised users the potential to access information anywhere at any time. When the state adopted the Bill of Rights guaranteeing that â€Å"Congress shall make no law †¦ abridging the freedom of speech, or of the press,† few people have foreseen that any person of modest means could publish something that is accessible to the entire world (via the world wide web) to be read or viewed by potentially hundreds of millions (Edlemm, 2010). The Internet now permeates the lives of all humans. With the help of it, an individual can access any information that he may want in the same way that he can post or upload anything in the cyberspace. Truly internet activity is now part of human’s life. It enables man to become powerful in a way that he can access, control, and manipulate the internet as well as the information. Ironically, while many are enjoying the benefit of the internet it also gives others the chance to abuse it and use gain personal benefits by victimizing others.

Fluid Dynamics Essays

Fluid Dynamics Essays Fluid Dynamics Essay Fluid Dynamics Essay As objects move through fluids, they are exposed to numerous forces that enhance or impede their progress. By analyzing and understanding these forces, one can predict the velocity of a moving object. Of the forces exerted on an object falling through a liquid, such as buoyant force or the force of gravity, the viscous or drag force appears to have the largest negative effect on the object. The effect of aero and hydrodynamic drag forces and friction appears underrepresented in high school physics courses. Perhaps it is because concepts such as viscous and turbulent drag forces are difficult to predict and measure. My preliminary research indicated there are many factors affecting the forces on an object. These concepts fall in the field of fluid mechanics. Initially, my study began with the idea of measuring the aerodynamic drag force exerted on a model rocket. My primary interest was in the factors that influenced the maximum height reached by a rocket with a set amount of propellant. I thought that launching a rocket on a particularly humid or hot day might result in a different maximum height than a launch on a colder day. It might be possible to theoretically identify the factors such as the pressure or density of the air, then relate them to the measured height. I soon realized that this experiment would not produce accurate data or a clear theoretical relationship because it involved a multitude of variables that were impossible to control without the use of a weather-controlling machine. : Progressing fromthis first idea, a more controllable experiment evolved: measuring and comparing the terminal velocities of a ball falling through glycerine at various temperatures. Glycerine was selected because its high viscosity1 exhibits demonstrable results. The amount of viscous drag within a given fluid appears to vary within a controlled container by temperature. This experiment was designed and conducted to test the following question: How is the terminal velocity of a ball falling through a column of glycerine affected by a change in the temperature of glycerine? This study analysed the terminal velocities of an object falling under the force of gravity through a fluid at varying temperatures. My hypothesis states that as the temperature of the fluid decreases, the terminal velocity of the object will decrease by a proportion of. I base this prediction on the electrostatic bonding properties displayed in liquids. In order to prove this, an experiment will be conducted using a small metal ball and glycerine. The third force exerted on the ball, drag, is always in the opposite direction of the movement. It is very similar to the friction force on a block sliding down a plane, which works in the opposite direction of the motion. The source of drag is derived from the viscosity of the fluid and the incidence of turbulence4 on the ball. At lower velocities, turbulence is small and laminar, whereas at higher velocities, turbulence becomes drastic and has an enormous effect on the drag force. One can use the Reynolds number, Re, a dimensionless value, to determine the nature of the flow (equation 4).

Simon Bolivar essays

Simon Bolivar essays The Generals Disunited States of South America Let us hasten to break the chains of those who groan in the dungeons waiting for salvation from you. Do not betray their trust. Do not be deaf to the cries of your brothers. Avenge the dead, save the dying, relieve the oppressed, and bring freedom to all! Those were the powerful words written by Simon Bolivar, which persuaded the people of Colombia to support him with the liberation of foreign states. Never before has South America seen a leader as determined as Bolivar, a man willing to sacrifice his life for the rights and freedom of the people by any means necessary. He was an excellent horseback rider, a man who killed a monk with his sword, an excellent strategist in the battleground, a general who enlisted the help of cannibals in his army, a man who escaped several assassination attempts, and a boy who played badminton with a young Spanish prince Ferdinand in his palace. They fit the description of Simon Bolivar; a man who accomplished more during his forty-seven years of lifetime, than forty seven men could hope to achieve in a hundred years. The Latin American Wars of Independence do not form an easy to tell narrative; there were different levels of violence, different revolutionary ideals and levels of popular participation throughout the Spanish colonies. Simon Bolivar was a man of integrity living among corruption, whose ideals and philosophies were seldom appreciated before his death, but they continue to be a basis of influence in modern South American society. The young and relentless general, Simon Jose Antonio de la Santisima Trinidad Bolivar became publicly known as the Liberator when he rid the South American colonies of three hundred years of Spanish rule. He was born into an aristocratic family on Caracas, Venezuela in 1783. During his early life, he was taught the non-conformists ways of Jean Jacques...

Atomic Bomb Essay Conclusion Example For Students

Atomic Bomb Essay Conclusion The atomic bomb ended a war of massive death and destruction, but began what is now known as the Atomic Age. At the time of the disasters in Hiroshima and Nagasaki, the bomb appeared as a promise of peace to the entire world. It had ended a costly and gruesome war, beginning a time of peace. Compared to the technology of 1945, the atomic bomb looked too powerful and unethical ever to be used again. It was seen as the weapon that would put an end to war. In Keith Eubanks The Bomb, he shows the development of power and the increasing threat to the United States from other nations that might be building a weapon of mass destruction; moreover, he shows the responsibility of dropping such a bomb. The development of the atomic bomb, although slow at first, quickly sped up as more research proved it a significant weapon. At the beginning, the U.S. didnt think developing a weapon could contribute to defense. Consequently, after quick research from scientists and the realization that the war would be a technical one in which the U.S. was unprepared, Americans came to the conclusion that better relations had to be created between science, technology and the American government (p. 8). The government soon realized that the bomb was likely to have a decisive result in the war. Roosevelt immediately gave orders to determine if a bomb was possible. When he found out the news, the national defense demanded urgent development and more research. The United States undertook the development of the atomic bomb not only because it may prove useful, but also because it thought other scientists were doing the same. After testing the bomb, the U.S. realized the significant role the weapon would play in the war. In addition, President Truman learned that the bomb might well put (the U.S.) in a position to dictate our own terms at the end of the war (p. 49). Truman, to the opposition of some, decided that the Japanese would receive no warning about the bomb. Many would argue Japan was largely responsible for their own destruction. After the attack on Pearl Harbor, the war in the Pacific was fully underway. An aggressive expansion policy forced the United States invasion. However, this invasion would mean severe casualties of tens of thousands of U.S. soldiers alone. After American casualties reached into the thousands in Japan, the U.S. could not afford to lose more lives. It seemed as if the only solution to save American lives and stop further Japanese expansion was to drop an atomic bomb. After the Big Three conference at Potsdam on July 16, 1945, a warning was issued to Japan in the form of the Potsdam Declaration: to surrender unconditionally or face prompt and utter d estruction. An unconditional surrender, to Japan, meant humiliation to the ancient warrior tradition and the Emperor. Therefore, on July 29, 1945, the Japanese rejected the Potsdam Declaration and every man, woman, and child prepared to fight to death if that is what it would take and it did. They saw the declaration as propaganda, which would play on the public opinion of Americans. They soon learned that action would be taken. They wanted to wait until the Soviet Union mediated in the conflict, so Japan told its people to ignore the declaration. However, when the Soviet Union joined the Allies, Japan knew it was in trouble. Only a change in the weather could save the lives of Japanese now. On August 6, 1945, the atomic bomb was dropped on Hiroshima, and a few days later one was dropped on Nagasaki. Nevertheless, the time has come when we must bear the unbearable (p. 87): A quote that sums up not only Japans feelings but Americans feelings as well. It was the only way the United States knew how to end a war that had killed many of its own men. READ: Martin luther king jr. EssayIndeed, Eubanks exemplifies that Germany had already begun research on atomic energy. The Manhattan Project, which built plants for production of the atomic bomb, helped to set up a centralized lab to get everyone working on the bomb together. This step was vital for the U.S. in constructing this weapon. German scientists had begun research on nuclear physics around the same time as Americans. German scientists, unlike Americans however, lacked leadership, drive, listening skills and trust. In fact, Hitler thought of nuclear research as Jewish physics. Furthermore, Hitler didnt want to use funds on something that he had not had to use. Conventional weapons had worked just fine for the German army up to this point. But when Germans learned of the importance of uranium and heavy water, they started massive production of the water and had it delivered to them. When British intelligence found out about the production of the heavy water, they destroyed t he plant. This loss of heavy water played a major role in wrecking Germans hopes for the atomic bomb. Officers of Alsos (the allied effort to find out about German atomic bomb developments) found out later that German research activities had not gotten much beyond the research and development stage. Given the necessary time and resources, however, the Germans wouldve probably succeeded (p. 45). Nevertheless, Eubanks illustrates that the Soviet Union got much further than the research and development of Germany. Like Germany, Russians didnt want to spare the funds at the beginning for massive development and research of atomic energy. The Soviet Union development of the atomic bomb was small in comparison with the United States, but after learning of tests and the dropping of the bombs on Japan, the Russians changed their policy. They could not stand back and let the U.S. take over the world as they saw it. Joseph Stalin knew of the atomic bomb through secret operations, but he didnt realize the importance of the weapon until it was used. By dropping the bombs, the U.S. demonstrated not only the possession of atomic weapons, but also the willingness to use them. Moreover, the weapon shocked Soviet leaders because it reduced the value of the Soviet victory over Nazi Germany (p. 110). Therefore, Stalin ordered a crash program to develop the weapon as quickly as possible to show that the United States was not superior to the world. Stalin realized that the atomic bomb had become the symbol of technological strength as a superpower. In fact, between 1949 and 1953, the Soviet Union had tested four atomic weapons, launching and intensifying what was known as the Cold War. As the atomic bomb ended war, it began a new age, creating new philosophies on human existence, technology and society. Socially, the grief from the destruction of the atomic bomb was immeasurable- it expanded outside the borders of Japan to the hearts of the entire world. Not only did grief exist, but the atomic bomb also laid guilt on some citizens of the United States for the destruction of so many lives. At the time of the war, Americans hatred of the Japanese was so strong that they wanted to see the bomb dropped. In fact, they wouldve liked to see more bombs dropped to prove that the United States would not give up. In retrospect, the bombs today are criticized by some as being an unfair loss of life to the Japanese.The atomic bomb, however, wouldve eventually been used by another country if they had the technology. Overall, the United States had the money, power and weaponry to undertake such a project. Regardless, the atomic bomb may have killed thousands, but it saved millio ns. Today, we face similar problems with the situation in Iraq and Saddam Husseins lack of cooperation with arms inspectors. If hes holding nuclear or thermonuclear weapons, it can only be hoped that we are ready for another war.The atomic bomb forever changed the rules of war. It is a weapon so powerful it can annihilate the enemy, a weapon that can destroy humanity itself. The people who built this weapon hoped that they had invented a weapon that would put an end to war. They hoped this new weapon was so awful, so terrifying and so destructive that it would never be used again. We may soon see if that is true. Bibliography:Reference:Dick Geary. Hitler and Nazism. London: Routledge, 1993.

'Information systems have revolutionised the way we work'. Critically Essay - 2

'Information systems have revolutionised the way we work'. Critically discuss this statement using two concepts from the mod - Essay Example The internet is considered as one of the major infrastructures to drive the new era of information. The innovations of technology have resulted in the widespread application of information systems in organizations, politics as well as in the public sector with the introduction of electronic and digital government models. Discussion E-Government Electronic government is the digital communication process between the public sector and the government bodies through the use of Information systems including internet facilitated operations and communication technologies. The E–Government strategies can be defined as the implementation of the Information Technology and Communication Technology to deliver government services and information smoothly to the public. The digital governance is directed at maintaining the delivery system of government services and improving the internal government processes (Alston, 2003, p.4). The E-Government models can be classified as the following: Gov ernment to citizens (G2C), Government to Governments (G2B), Government to Businesses (G2B) and Government to Employees (G2E) and Citizens to Governments (C2G). Electronic government has made public administration process flawless and has also influenced the governments to re-evaluate their business processes and responsibilities across all the levels of the government (Deloitte Touche Consulting, 2012, pp.7-10). Information and communication technologies (ICTs) have enormous administrative potential for helping the government in delivering information and services Information and Communication Technologies can be effectively used to enhance interconnectivity, efficiency, transparency, decentralization and service delivery of the authority. Electronic government has become an important part of public administration in many countries in order to perform these functions more effectively. Four conceptual frameworks can be applied to the E-Government theory (Garson, 2006, p. 45-50). The first framework considers the potential of Information technology Systems in the decentralization of the government processes. The second concept aims towards the limitations of contradictions in the strategy. The third framework is the socio technical framework which evaluates the continuous communication in the government and public environment with the effective use of technology. The last framework is used to supplement the strategy of electronic government with global integration theories. The electronic government has four important dimensions to support the government processes, engage the public and improve the level of government services (Rabaiah, 2010, pp. 51-69). The key dimensions are: Electronic services to ensure delivery of programs, services and information to the citizens in electronic form, electronic management to use information and communication technology (ICT) to enhance the managerial capacity of the body and streamline the government processes, electronic d emocracy to promote public participation in the decision making processes and electronic commerce to facilitate electronic exchange of goods and services for money. This includes payment of taxes, utility bills, paying for entertainment programs, renewal of vehicle registrations etc. (Mistry, 2012, pp.145-176). According to researches, there can be major

Above and beyond the call of duty Article Example | Topics and Well Written Essays - 500 words

Above and beyond the call of duty - Article Example Shes actually been on active duty for only 16 years and counting. Prior to donning Army fatigues she was married to Donald Ross. It was a union that produced a son, Donald Jr. now aged 12. She also has a 3 year old daughter, Sondra Lee Peebles. Certain difficulties in her marriage brought their union to an abrupt end and Mary-Margaret was left with custody of her two children. It was during these financially times that she decided to volunteer for active Army service. She has led a physically active lifestyle as far back as she can remember so it came as no surprise to her and those who know there when she breezed through the physical tests and rigid military training program. This woman is so fit that she scores a whopping 299 out of 30 on her Physical Fitness tests -- on a bad day. She expects nothing less of herself, after all, she spends a regular amount of time at the gym where she concentrates on stamina, speed, and accuracy training. Major Ross has been in active military service for the past 16 years and shows no signs of slowing down. Neither does she entertain thoughts of retiring early from military service. She enjoys having the opportunity to be able to give back to the country which has treated her so well and fairly throughout her life, and she intends to keep paying it forward for as long as she can. Most of her active duty has been spent overseas with her spending two years in active Army service in Korea and another two years in England. Amazingly enough, Mary-Margaret Ross still finds time in her already jam-packed schedule to attend Doctoral Studies in the field of Education. Although she does not currently entertain any ideas of leaving the military, she recognizes the fact that her time to leave the service will eventually come. Having completed her Education studies, she chose to enroll in the doctorate program so that she could teach children on a higher level in the future. As a currently

Analytical Method Essay Example | Topics and Well Written Essays - 750 words

Analytical Method - Essay Example This formed the problem statement for the article thereby triggering the researchers to seek for the most appropriate tools and techniques for achieving their objectives. In which case, the researchers provide the theoretical background asserting that the chemical analysis of GSR can either focus on inorganic or organic components of the analyte therein. Intuitively, flame ionization detector (FID), thermal energy analysis (TEA), electron capture detector (ECD) and mass spectrometry (MS) together with Gas chromatography are important aspects which could be considered in this OGSR analysis. For the methods and materials, the use of MS/MS mode guided in explicit identification of target analyte. The researchers majorly focused on liquid chromatography tandem mass spectrometry (LC–MS/MS) coupled with GC; as evident in the use of LC–MS grade methanol used in the mobile phase and in Chromatographic analysis was performed on an Agilent 1200 Series HPLC system coupled with a hybrid quadrupole time-of-flight mass spectrometer. The QTOF system was core to facilitating analysis in MS or MS/MS mode. The researchers carried out accurate mass measurement of the precursor ion, within MS spectra, mass measurement of the most specific product ion, and the retention time of the analyte compared with the retention time of the standard. Swabs were compared with home-modified tape lift supports covered with a PTFE layer to determine the better sampling technique. The modified tape lift provided better extraction recoveries and enabled the analysis of inorganic and organic G SR simultaneously. In Optimization of LC–QTOF in MS/MS mode parameters, different columns were tested to ensure optimization of the composition of the mobile phase through unequivocally separating and ionizing the analytes. In which case, chances for getting false positive and false negative results

Reading Reponses Essay Example | Topics and Well Written Essays - 1000 words

Reading Reponses - Essay Example The landscapes that these buildings are erected upon are not static because natural compositions cause their constant change. Stan gives a description of the nature of this change as he suggests that living bodies usually have faster changing trends. Architecture completes the link between biological and geological composition of elements as it finds a basis of existence. Architecture has evolved to the form that looks at the landscape the structure is erected on, known as the horizontal. Stan tells that technology has been improved to consider the design layout from the horizontal perspective incorporating it with the traditional vertical design, where architects like Gehry only dwelled on the appearance of the structure. The desire for the architects to dwell on the horizontal bodies, and less on the vertical has been included in examples that depict landscape design and Stan gives an example in the Yokohama port. Landscape urbanism is given as an example of landscape architecture that has been implemented on empty spaces, and developed during 1990s when architects desired means to manipulate the surface. Before any structure is erected as an architectural form, a landscape needs to be considered as its constituent. Stan, therefore, suggests that a brilliant architectural design is one that considers the landscape as part of its overall structural design and not a separate entity. This structure is suggested to be unique due to its integration with the natural components considering the landscape design. Van Eyck tells of the relationship to that of the leaves of a tree to their origin. The design of the college is unique as it spreads the design from its repetitive features that are projected to the college rooms. The use of geometrical shapes in the forms of a circle to trapezoidal composition gives it an outstanding contrast in layout,

A few kind world for superstition Essay Example | Topics and Well Written Essays - 750 words

A few kind world for superstition - Essay Example People believe that wizards and witches speak with spiritual beings, and they have the power of either carrying out good or bad. Furthermore, because of their relationship with spiritual beings, witches and wizards have the capability of foretelling the future. This is just a superstitious belief. Superstition has four major manifestations amongst people (Davis, 2). The first type of manifestation is referred to as the vain observance manifestation (Davis, 2). Vain observance refers to the use of techniques for purposes of obtaining a result or a consequence, that by following the natural process, it would be difficult to obtain the results under consideration. A good example of vain observance is sorcery and witchcraft. Sorcery relies on spiritual beings or demonic forces for purposes of controlling other people, or causing harm to them. Furthermore, sorcery and witchcraft aims at gaining an advantage over other people through un-natural means or methods. This is for the benefit of the sorcerer, or the wizard (Murphy, 13). This aspect of vain observance has come under criticism by some leading religions such as Christianity and Islam. These religions condemn the existence of sorcerers and magicians, and they are viewed as deceiving the society. This is because they use demonic forces to manipulate and lie to the people. By looking at this crit ique, it is therefore possible to denote that even the church believes in the existence of spiritual beings, and their capabilities. The second manifestation of superstition is divination (Davis, 3). Divination refers to an attempt of gaining insight to a situation or question through an occultist process. Throughout history, many people have used divination through a variety of forms or procedures. This is by interpreting sign, events, omens, or an alleged contact with a supernatural being

Should the authorities control what is show in TV Essay

Should the authorities control what is show in TV - Essay Example They would say that the authorities were put in place by the majority of the population so this gives them the right to ban something they may deem offensive. This essay will present both sides of the argument and will debate the pros and cons of each. Those who argue against censorship of television would say that the state has no right to interfere with the lives of its citizens. The state regulates television programming based on commissions that it has set up in order to look into this issue. The state has a role to protect its citizens from harmful programming that may offend a significant amount of viewers. Where people disagree with state censorship of television is that one particular thing may be censored but not another. What are the guidelines and boundaries that are used to determine whether something is suitable or not for television? Who is in charge of deciding what to censor and what not to censor? Opponents of television censorship would say that they are educated en ough to make their own decisions about what is appropriate for them and their families. It should be the role of the state to provide as much television programming as possible and then the individual viewer can decide if something is okay or not. Basically, this comes down to first amendment rights—a citizen has the freedom of speech to choose what he may or may not do.

A few kind world for superstition Essay Example | Topics and Well Written Essays - 750 words

A few kind world for superstition - Essay Example People believe that wizards and witches speak with spiritual beings, and they have the power of either carrying out good or bad. Furthermore, because of their relationship with spiritual beings, witches and wizards have the capability of foretelling the future. This is just a superstitious belief. Superstition has four major manifestations amongst people (Davis, 2). The first type of manifestation is referred to as the vain observance manifestation (Davis, 2). Vain observance refers to the use of techniques for purposes of obtaining a result or a consequence, that by following the natural process, it would be difficult to obtain the results under consideration. A good example of vain observance is sorcery and witchcraft. Sorcery relies on spiritual beings or demonic forces for purposes of controlling other people, or causing harm to them. Furthermore, sorcery and witchcraft aims at gaining an advantage over other people through un-natural means or methods. This is for the benefit of the sorcerer, or the wizard (Murphy, 13). This aspect of vain observance has come under criticism by some leading religions such as Christianity and Islam. These religions condemn the existence of sorcerers and magicians, and they are viewed as deceiving the society. This is because they use demonic forces to manipulate and lie to the people. By looking at this crit ique, it is therefore possible to denote that even the church believes in the existence of spiritual beings, and their capabilities. The second manifestation of superstition is divination (Davis, 3). Divination refers to an attempt of gaining insight to a situation or question through an occultist process. Throughout history, many people have used divination through a variety of forms or procedures. This is by interpreting sign, events, omens, or an alleged contact with a supernatural being

The Importance of Science in our Lives Essay Example for Free

The Importance of Science in our Lives Essay Science is our power as human beings to use our wisdom and make decisions. When a loved one is dying of cancer, what would you do? Would you not do anything possible to try to help them? Here is where science has a role in our lives; when we want to do something otherwise difficult or impossible. Though the ways of learning science has changed over the years from solely thinking logically to reading classics to experimenting, the way scientific knowledge is used has not been changed. When there is an epidemic, medicine is used to carry out mans will to cure it. When the Egyptian pyramids were to be built, architecture came into use. Yet science is not used only for such needful or elaborate situations. They also appear in our daily lives. We know it is important to wash ourselves regularly, only for biology. The Wright brothers were able to invent the airplane because they knew hot air rises, and since then, we have been able to use their technology to travel great distances in short periods of time. We humans would be so impotent without science. Science is our knowledge of the universe. It is natural to have for a being who thinks. If we did not have science, it would mean we are plain animals motivated purely by instinct. Our definition of life as a human would not exist. Great are the blessings of science. However, our wisdom is not complete, and can lead us to do wrong. Thereupon, science can be a curse. We have changed the passenger airplane into a fighter. Cameras for keeping memories spy on people. Cell phones for conversations are used to bully kids around, and even explode trains. Our greed, hatred, fear, wickedness, and stupidity have produced terrible uses of what our scientific knowledge has put together. As we all know from Spiderman, With great power comes great responsibility. Science gives us options to do or not to do. Though each option has its consequences, it is a distinct strength which evidently separates us from animals. How we use it will greatly influence the lives of each one of us.

Rolls Royces Strategic And Business Management Management Essay

Rolls Royces Strategic And Business Management Management Essay Rolls-Royce is founded in 1906 by Frederick Henry Royce and Charles Stewart Rolls (Pugh, Peter, 2001).Headquartered in London. As a diversified company, Rolls-Royce operates in four global markets namely civil aerospace, defense aerospace, marine and energy-in each of which it is among the worlds top three competitors. The company has manufacturing sites or service centers located in 50 countries around the world. Rolls-Royce produces both commercial and military engines civil and defense aerospace business for a broad customer base, including more than 650 airlines, 4,000 corporate and utility aircraft and helicopter operators, and 160 armed forces around the world. Rolls-Royce also supplies power generation systems to the oil and gas industry and is one of the worlds largest makers of marine propulsion systems. It maintains key operations in North America, Europe, and Asia, with emerging presence in the Middle East (Nancy Daniels, 2001). Rolls-Royces revenue for the year 2009 was  ¿Ã‚ ¡10,414 million, definitely higher than the figure for 2008, which is  ¿Ã‚ ¡9,082 million. In 2009, 44% of Rolls-Royces revenue came from civil aerospace, while defense aerospace, marine and energy each accounted for 20%, 26%, 10% (Rolls-Royce, 2009). 2. Analysis of the Current Business Environment Affecting the Industry 2.1 Macro-Environmental Analysis The PESTLE analysis (appendix A) details the main macro-environmental trends affecting the aviation industry. Of these, the economic crisis is the most pressing current issue but in the longer term, technological advancements remain central to the industrys progression. More international cultural exchange will accelerate the development of aviation industry, and the growth in developing countries needs more energy and a range of products serviced by Rolls-Royce. 2.2 Micro-Environmental Analysis Porters Five Forces analysis (appendix B) indicates that the threat of substitution in the aviation industry is fairly low. Limited to the technologies and standards, the airline company can only get the suitable parts from the original corporation which supplied the products. Threat of entry is quite low because the aviation industry needs the latest scientific and technological achievements and long-term technology accumulation as well as a lot of money and human resources, so the potential competitors are hard to entry. Suppliers are hard to influence the aviation industry, for the reason that big corporations such as General Electric (GE) and Rolls-Royce possess the key technologies, while the suppliers are so many that can be easily replaced. The power of buyers has increased somewhat due to ease of switching, transparency of costs. But they dont have many choices but only three. Overall, competitive rivalry within the aviation industry is very high due to the presence of General Electric (GE) and Pratt Whitney (PW), rapid technological change and intense products and services competition. 2.3 Main Opportunities and Threats The main opportunity is the increasing business in the jet aircraft market and growing aerospace and defense market as well as Rolls-Royces Strategic alliances and investments. The most prominent threat currently faced by the industry is the economic crisis. Based on a survey of randomly selected flight departments about their expected use and purchase plans over the next five years, market forecasters believe Europe will remain a major source of demand for business aircraft, and orders will reach record levels in the next five years. While most of Europe entered recession about a year later than the America, European orders are expected to recover once economic growth resumes (Ian Goold, 2010). The challenge of climate change will present a range of exciting opportunities for Rolls-Royce. Many customers will potentially consider investing in new technology earlier in order to minimize emissions. Equally there is likely to be a lot of interest in future low carbon technologies as well as alternative energy sources (Rolls-Royce, 2009). And as manufacturing employment has declined in Britain, there has been less reason for the best and brightest to study the subjects that manufacturing demands. Rolls-Royce executives say that the pool of experienced engineers, process managers and skilled workers from which the company can recruit is shrinking (The Economist, 2009). Any company engaged in global business should be aware of the risks of currency fluctuations. In such an economic environment, the exchange rate fluctuations can affect Rolls-Royces earnings and value. They are fully exposed to what is known as an exchange risk. 3. Analysis of Rolls-Royces Strategic Capabilities 3.1 How the various market trends have affected Rolls-Royce plc And after 1987 the various market trends are as following: Rolls-Royce was rescued by being nationalised by a Conservative government when the firm reached its nadir in 1971. Margaret Thatcher privatised it in 1987, when Rolls-Royces engines were then used by only a handful of airlines. There was a trend that the engine market would be dominated by GE and Pratt Whitney. After that, the core of the firms strategy had been to increase the number of its engines powering the worlds civil jets. There was a trend that defence spending would be reduced after 1987, which was the edge of the end of cold war. Growth in civil business was doubly important because Rolls-Royce was badly hit by the fall of the Soviet Union-at which time defence accounted for 60% of its revenues (The Economist, 2005). Government began to reduce defence spending, thus Rolls-Royce got less orders from the military. Worse for the firm, British Airways, which was Rolls-Royces old customer, equipped its new Boeing 777 wide-body planes with GE engines (The Economist, 2005). From then on, Rolls-Royce tried its best to get its engines on the wings of big airlines around the world. The British government used to be Rolls-Royces biggest customer, buying its jet engines for Royal Air Force planes and its nuclear power plants for Royal Navy submarines. But nowadays America (the biggest defense market by far) is its biggest defense customer, using its jet engines on todays jump-jet aircraft and planning to do so on the Lockheed Martin F-35 fighter, which promises to be the subject of the biggest contract in military history (The Economist, 2005). Nowadays America and British are facing the threat of international terrorist organizations, so the market is still promising. With the development of the worlds emerging economies, the world needs ever more tankers to transport oil and gas over long distances, and demand is growing for economical but high-power marine gas turbines to drive them, in place of the diesel-electric hybrid motors that have dominated until now. 3.2 Rolls-Royces development strategies According to these various market trends, Rolls-Royce increased the number of its engines to civil jet, and bought copper in order to push oil and gas along pipelines. In order to expand American market share, Rolls-Royce bought Allison. With over 80 per cent  of global commercial shipbuilding taking place in Asia, Rolls-Royce recently relocated its global headquarters for the Marine business to Singapore, bringing the Group closer to the customer base. The company had already placed its Global Headquarters for Marine Services and the regional headquarters for the Commercial Marine business covering Asia, the Middle East, India and Australia in Singapore. The operations also house one of Rolls-Royces global repairs and overhaul service centers. Rolls-Royce stands out as well for being the only company to offer an expanded OEM warranty (Rolls-Royce, 2009). As the expansion of the new markets and the use of new engine, Rolls-Royce has sold more services together with their products. Ansoff: product/ market matrix Product Current new Current penetration product development Market New market development diversification The theory of the Ansoffs: Product penetration refers to current product for current market. Aircraft engines Automation and control equipment Diesel and gas turbine engines Electric propulsion systems Engine support services Fuel cells Generators Offshore drilling equipment Overhaul and repair services Technical publications Training (Hoovers, Inc., 2009) Product development -it means new product for current market. Diesel and gas turbine engines; providing a better service Market development it means current product for new market. Marine motors ¼Ã…’Fuel cells ¼Ã…’Engine support services; Expanding American market share Diversification-It means new products for new market. Such as jet engines 3.3 How the main competitive advantage have been built up Competitive advantage refers to condition which enables a company to operate in a more efficient or otherwise higher-quality manner than the companies it competes with, and which results in benefits accruing to that company. After 1987 Rolls-Royce focused on four sectors which are civil, military, and marine as well as energy, and the firm continued its expenditure on investment and RD, it provides new products and new technologies. Rolls-Royces competitive advantage mainly focuses on core markets and core technology. We can see that, for the past decades years, the core strategy of the company has been to focuses on the four chosen markets namely civil aerospace, defense aerospace, marine and energy, now each of them are the top three in the world. Meanwhile, Rolls-Royce has increased the number of its engines powering the worlds civil jets, and the whole firm mainly makes all kind of engines, which accounts the majority of their revenue.   3.4 Evaluate the companys use of acquisitions Acquisitions means acquiring control of a corporation, called a target, by stock purchase or exchange, either hostile or friendly, also called takeover. After 1987 Rolls-Royce had several acquisitions as a method of strategic growth as following: (1) In 1996 Rolls-Royce bought Allison, its an American maker of small jet engines, mostly for corporate jets. This gave Rolls-Royce a significant presence in America-essential for any firm seeking to increase sales to the Pentagon (The Economist, 2005). From then on, American gradually  replaced Britain as Rolls-Royces largest market.   (2) In 1999 the company bought Vickers, a struggling arms-and-marine business. This acquisition took Rolls-Royce into the business of marine propulsion systems for warships. (3)In the same year Rolls-Royce bought Coopers, another specialist company, as the short cut in compressors with gas turbines in order to push oil and gas, which was very good for Rolls-Royces energy business. 3.5 Main Strengths and Weaknesses Rolls-Royces main weakness is they have to employ a lot of employee, which is very common in the manufacturing industry. It means Rolls-Royce has to pay a lot benefit for the retail employee. And sometimes, the orders may not be implemented well in such a big group corporation. There is another issue that Rolls-Royce has to focus on, that is, the increasing inventory which is caused by the unexpected order or demand. This will increase the companys operating costs. Rolls-Royces main strength is they are a leading integrated power systems company operating in the civil and defense aerospace, marine and energy markets. They have built their golden quality of their band, and they have regular partners and customers, for whom they will provide sustainable products and services. Furthermore, Rolls-Royce is a global corporation, so their business has a diversified geographic spread, which can be a source of guaranteed profit. Also they have a strong and trustful leadership to guarantee the right direction the corporation goes. Evaluation of Rolls-Royces Recent Strategies Rolls-Royces recent strategy is based on five key elements: 4.1 Address four global markets Rolls-Royce should focuses on the four core businesses, civil aerospace, defense aerospace, marine and energy, which are the most four profitable markets to the corporation. And there are still a lot to be done in order to develop the international market. As we know, Europe and the American market accounted for the majority of revenue, thus Asia and African are two emerging markets to emphasize. In some developing countries, Rolls-Royce will benefit from the preferential policies and cheap labor force. 4.2 Invest in technology, infrastructure and capability Rolls-Royce needs to invest more in RD to develop more innovative, environment-friendly products in order for it to keep the possession of advanced technologies and to offer better services. Meanwhile, with the development of the global market, it is necessary to invest more on the infrastructure to offer better services and attract more customers. 4.3 Develop a competitive portfolio of products and services As mentioned above, a competitive portfolio of products and services can consolidate existing markets and explore new markets. 4.4 Grow market share and installed product base Across the group, the installed base of engines in service is expected to generate attractive returns over many years (Rolls-Royce, 2009). 4.5 Add value for the customers through the provision of product-related services. Rolls-Royce should seek to add value for their customers with aftermarket services that will enhance the performance and reliability of their products (Rolls-Royce, 2009). 4.6 Others Manufacturing industry need a lot employee to make products, so Rolls-Royce could move the manufacturing centers to countries with low labor costs, which can greatly cut the cost. 4.7 Key Competitors GE Aviation and Pratt Whitney are Rolls-Royces top competitors. General Electric (GE) enjoys a very strong position in the wide body market, with the CF6 and GE90 engines powering about 40% of aircraft in the class. Pratt Whitney (PW) and Rolls-Royce each have about a 30% market share with the JT9D/PW4000 and the RB211/Trent series, respectively (Aircraft Economics, 2004/2005). To date, the most fuel efficient single-aisle jet engine belongs to Pratt Whitney, a considerably smaller player. The company unveiled its PW1000G geared turbofan in 2008 after a decade of development and promised it would reduce fuel burn by some 12% to 15% compared to todays engines (WSN Staff, 2010). In other business areas, there are some Rolls-Royces competitors not as big as GE and Pratt Whitney, such as SAFRAN, Emerson Electric, GE Honda Aero Engines, Honeywell Aerospace, IHI Corp, Kawasaki Heavy Industries, McDermott, Siemens AG, and Volvo. 5. Evaluation of Rolls-Royces leadership Sir John Rose took over as CEO in 1996. Rolls-Royces CEOs used to have an engineering background until Sir John Rose. He likes the intensely challenging job in Rolls-Royce which has something to do with His adventurous lifestyle, I guess. His leadership is critical to Rolls-Royces success. Rose insisted on continuing to invest substantially in the Trent engine series and it proved to be very important. Under Roses direction, the second largest business of Rolls-Royce, marine propulsion also has fared very well over the past years (Heller, Richard, 2005). Sir John Rose attaches importance to the after-sales business. And it makes sense, because engine services and sales of spare parts to replace worn components make up more than 50 percent of turnover. All in all, Rolls Royces leadership is smart, mature ¼Ã…’dynamic, aggressive and trustworthy. 6. Conclusion Rolls-Royce, the global leader in power systems and services for air, land and sea, will focus on both the importance of services for its civil and defense aerospace markets and its newest programs for these markets, mainly on the global market. In civil and military business, they can also through acquisition of developing countrys jet industry to expand market segment. Therefore there are tremendous opportunities for future business in expanding consumer markets, such as China and India. After setbacks in the exploration, the corporation has achieved a positive development under the leadership of Sir John Rose.

A Bintel Brief :: essays research papers

The Eastern European Jews had many troubles before immigrating to America. Jews are well known for overcoming hardships that are thrown at them. In A Bintel Brief, they weren’t exactly overcoming genocide, but they were having many hardships that would be tough for anyone including love, missing family members, poverty, and different religious problems. Many Jews had nothing but the clothes on their backs when they arrived in America. Few had money to bring along with them, all though some did have money. The majority of the people or families that came to America had to start with nothing, and work from the ground up. Some of the people were working for a measly two dollars a week. The Eastern European Jews at that time weren’t working for themselves most of the time. Most of the time they had whole families to feed, or they had prior obligations they had to fulfill. Many of the Jewish people’s wages were put towards a ship fare, to get their family out of Easte rn Europe and into the free America. The majority of the Jews were working in shops all over. Many of the Jews were persecuted. They weren’t allowed to have certain jobs. One instance in the book a mother wrote in for her son, who desperately wanted to be a chemist. The mother was outraged, because many people were saying that they wouldn’t hire a Jewish chemist. A lot of the immigrated Jews were finding partners that weren’t of the same religion. The book mentions Gentile and Jewish relationships a countless number of times. Many of the submitters found their relationship with a gentile was not working, that they started out in love, but the other is teaching the wrong things to their children. On the other hand, many Jews were becoming freethinkers.   Ã‚  Ã‚  Ã‚  Ã‚  The â€Å"Bintel Brief† itself gave an amazing amount of aid in the adjustment for Jews. All people need is hope, and when there’s hope you can do anything. These people poured their hearts out into their letters, and confided in the â€Å"Bintel Brief† for answers. The â€Å"Bintel Brief† in return would give sound advice, and would give hope that everything would turn out alright. Because there were few Jewish newspapers, they had nothing else to look forward too, or read. Many of them, just coming from Europe, still did not know English. These people could only read the Yiddish articles.

Fiscal Policy of the Republican Party :: essays papers

Fiscal Policy of the Republican Party When Bill Clinton and the Democrats stormed to power in 1992, their anthem was the 1970s rock ditty "Don't Stop Thinking About Tomorrow." In the aftermath of their crushing defeat in November, Democrats today are humming a different tune, that of the 1960s surf classic Wipeout. And you have to go back even further than that--to 1952, to be exact--to truly understand the magnitude of the catastrophe that befell the Democrats. That was the last time Republicans, sporting big grins and "I like Ike" buttons, won the House and Senate. When the 104th Congress began it’s rule, the Republican party became king of the Hill, thanks to angry voters who turned the election into a search-and-destroy mission. The GOP easily won the Senate and seized control of the House by grabbing a mind-boggling 52 seats. After two years of watching him struggle, voters bellowed "Time's up," opting for a divided government. The ascendant Republicans and their Sunbelt Democratic allies can now supplant Clinton-style activism with their conservative agenda--a hard-edged vision of limited government. "We will not only be able to kill bad legislation, we'll be able to dictate the flow of legislation," crowed Representative William Paxon, now chairman of the National Republican Congressional Committee. At the time Clinton had to come to terms with sharing power with some of his least favorite people: Senate Majority Leader Bob Dole and Speaker Newt Gingrich. Many top executives (an overwhelming 85% according to a Newsweek magazine pole, Nov. 1993) rated Clinton's performance as fair to poor. The genetic code of the Republican party is to create an environment that is more conducive to business. For Republicans, the immediate goal now is to hold their position as the majority in both houses of congress and win control of the White House. They want to cut taxes, restrain spending, and be more innovative in delivering services to the people. they have uncorked dramatic initiatives, among them a call for a balanced budget amendment to the Constitution, a new attack on deficit spending, and tax relief for the middle class. They want to slash welfare rolls, stiffen criminal penalties, and limit lawmakers' terms and perks. And they'll promote new regulatory relief for business. Chopping away with machetes is just what the Armies of the Right have had to do.

Alliance Boots Marketing Essay

Task 1 (L.O.1.1) What is the Marketing Process? There are many different definitions of the Marketing Process, here are just two of them. i) â€Å"Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.† (Kotler and Armstrong 2010) This basic definition of marketing explains how societies and organisation interact, where an organisation fulfils the wants or needs of individuals. In return, the organisation hopes to make a profit. ii) â€Å"Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational goals† (Marketing Principles, BPP Learning Media,2010 pg.6) This definition looks at marketing more from the view of an organisation. It takes into account a lot more factors, such as the marketing mix, and looks at marketing as something that has to be done in order to achieve their goal, ie. Profits. The marketing mix is essential for an organisation to establish both its target market and unique selling point, it uses the 4 P’s to help find these. The four P’s are the idea of modern marketing theorists and they cover the ways that an organisation can influence consumers to buy their particular brand. The Four P’s are Product, Price, Place, and Promotion. Product: A product is anything that can be offered to the marketplace for consumption that will satisfy a need or want. It is not just something physical (tangible), it can also be a service provided e.g. cleaners, psychics etc., where, once the transaction is finished the consumer does not have anything to show for the money spent. These are non-tangible goods. The packaging of a product is important, not only as protection, but for communication (how to use a product), to remind consumers of the brand, and also to express company brand values (fair trade, supporting charities etc.). (appendix 1.1.1) Price â€Å"Costs will dictate the minimum price that can be charged in order to make a profit† (Marketing Principles, BPP Learning Media Pg.19)  Except for Loss Leaders, the purpose of a product is to make a profit for an organisation. The product must be bringing in more money than it’s costing to make or it’s not a viable source of income. This involves balancing a range of factors. Some examples are: 1. The price of competitors: If a product costs too much when compared to a similar product, the company could price itself out of the market. 2. What the target market is willing to pay: â€Å"The amount your target market is prepared to pay for your product depends on its features and the target market’s budget.† (http://www.learnmarketing.net/marketingmix.htm). 3. Consumers Perception: Some consumers will equate the price of goods with quality. What matters for a product in relation to pricing is the average price paid. Eg. Fashion & technology starts off with high prices, while FMCG’s start low Place   Traditionally in the 4P’s, place refers to distribution. It is concerned with where the product is bought and consumed, and getting the product in the right place at the right time (S. Hilliard, notes). Distribution also concerns itself with where a product is made, how it is stored and how many people are involved with a product before it reaches the shelves. The more people involved, the more expensive the product. If the producer of a product sells directly to the public, they must be easily accessible. There are three main distribution strategies available: 1. Intensive Distribution: This can be used for impulse or low-priced goods e.g. Coca-Cola. 2. Selective Distribution: This is used when a product is sold in a few places. Products still gets to wide geographical markets, but at the same time, feels like there’s some exclusivity to it. Eg. John Rocha at Debenhams. 3. Exclusive Distribution: Is when a product  is given to a sole distributor. The product is usually high-priced. Eg. Ferrari dealers or boutique clothes. Promotion Promotion is the means by which information about a product is communicated. It is done through advertising and Public Relations, where the company pays for, and so has control over information given to the consumer (Tesco’s Computers for schools programme). Publicity is uncontrolled and so can have a bad, as well as a good impact on a company (BP’s Gulf of Mexico’s oil spill). It is vital for businesses to have good reputations since the internet is so easily accessible to the public nowadays, and news is not so easily forgotten. Promotion also involves the selling efforts of staff involved with a product. If a consumer is happy with service they would be more likely to come back to the same store but may not talk about it to other potential clients, on the other hand, if a consumer has a bad experience in a place they are far more likely to tell other people about it. You can find examples of this all over social media sites. Promotional offers are also helpful in stimulating a demand for goods, especially impulse bought goods. Eg. Boots pharmacy’s â€Å"Three for the price of two†. Task 2 (L.O.1.2) Alliance Boots Marketing Approach: Charles Revlon said â€Å"In the factory we make cosmetics, in the store we sell hope†. This can also be said of the company this assignment will be looking at. Alliance Boots marketing approach is both market and consumer based. They have necessary goods like prescription medicines & opticians, but they also have their health and beauty ranges in-store, they are also a major pharmaceutical wholesaler and distributor, in doing this they have become a world leader in their field. Their revenue at year ended 31March 2012 is  £23 billion, up 18.4% on 2011. Their trade profit was almost  £1.03 billion, up 12.4% on the previous year and 88% over the last five. The cause for this is that they been increasing their direct ownership in emerging global markets, they have also been increasing joint ventures with companies such as Farmexpert & Guangzhou Pharmaceuticals Corporation in China (Alliance Boots Annual Report 2012 Pg.7). They have brought their products such as No.7 and Boots Laboratories into countries where they do  not have a retail presence through selling to independent pharmacies and online. In their stores, the organisation is very concerned with customer care. They have training programmes for their staff when launching a new product so staff can be informed in case of questions from the public. At the moment they are refitting stores and opticians so as to make them more accessible to consumers. Boots are continuing to develop their website, and also their BootsWebMD.com page, a health. The Boots brand is the most recognisable pharmacy-based health and beauty brand in Europe and their No.7, Soltan and Botanic ranges are synonymous with good quality and good value (Appendix 1.2.2). This and other promotions like their â€Å"Only at Boots† offers are what they use to keep themselves ahead of competitors. They seek to give consumers the best possible value by reducing prices where possible and also increasing their â€Å"Advantage Card†, and in doing so promote brand loyalty, which leads to extra sales. The organisation has gone into multiple charities to continue with improving the brands name and keeping itself in the public’s mind. They understand that the â€Å"link between good Corporate Social Responsibility and good business is vital† (Boots Annual Report 2012 Pg44). In this, they encourage their people to volunteer in charities that benefit local communities, and have developed a good reputation by doing so. They have volunteers that travel to the developing world to help promote eye-care in collaboration with Vision Aid Overseas. (Appendix 1.2.1) In the U.K. especially, Boots have a very selective strategy when looking at where to put their stores so as to maximise their profits. They place their flagship stores in the heart of major towns or cities for all the consumer’s needs, their local pharmacies are healthcare focused for communities, high street stores are geared towards health and beauty, and finally their stores in airports for travellers’ last minute needs. Task 3 (L.O. 2.1) SWOT Analysis of Alliance Boots Strengths * They are world leaders in a market that has potential for long term growth and so are at the forefront of technology * 69% of a survey asked why they shopped at Boots said it was because of the range of products in  their store(*table down the bottom*). They have a wider selection than competitors in their market. * With training programmes for Boots staff, especially for their own brand products, consumers can be more informed about any questions or worries they may have without necessarily having to go to a doctor. * Their brands are well trusted by consumers so they have a loyal group of consumers. * Through BCM, their Contract Manufacturing business, they manufacture special prescription medicines for individuals. * Boots have an excellent reputation when it comes to delivery of prescription medicines for patients’ needs Weaknesses * As a major organisation in their field, any negative publicity could cause major damage to the brand’s name. In 2011 Alliance Boots offered members of its final salary scheme the chance to take part in a so-called â€Å"pensions increase exchange†. This would see members handed a one-off increase to the value of their pensions in place of annual inflation-linked rises. This may lead to problems for them in the future if pensioners do not get enough money to see them all the way through old age which, in turn, could see consumers look at Boots in a bad light. (http://www.telegraph.co.uk/finance/personalfinance/pensions/8820994/Alliance-Boots-could-be-open-to-pension-mis-selling-claims.html) * During a recession, people are more willing to buy generic brands, in doing this, the organisation may lose out on selling their own brand products and so lose out on profits. Opportunities * Boots are continuously evaluating franchise opportunities in selective countries with large populations, and growing healthcare expenditure that they have not yet penetrated. * They have attempted to tackle the weakness mentioned above by releasing their own generic brand of pharmaceuticals, â€Å"Almus†, which has been released in six countries, after the recent launch in Germany. * In certain health and beauty stores (mainly stores inside shopping centres), the group have just started to sell sandwiches and drinks to give consumers a place to grab a quick lunch. When it comes to profit, to paraphrase another company’s slogan â€Å"Every Little Helps† . Threats * Boots had an excellent market position; it was in this position that the company had to deal with changes in the external business environment. There were supermarket chains like TESCO that entered the personal care market with big plans and stores that covered every product line that the customer would deal with. Naturally, supermarket chains threatened the niche that Boots was ruling and these large retailers had much more to offer than just drugs, drawing in crowds from all parts with a comprehensive product package under one roof. * Other more direct competition, like Superdrug have been a threat to Boots recently. They have launched their own brand of cosmetics which has meant that Boots, in response have had to lower their prices. Pest Analysis of Alliance Boots Political With governments increasing the number of medicines available for purchase for minor illnesses, Boots have been able to sell a lot more over the counter products to consumers without them having to go to the doctor for prescriptions. The American company Walgreens have bought a stake in the organisation. â€Å"The U.S. government is becoming the largest payer of prescription drugs could be a larger long-term challenge for pharmacy reimbursement.† (http://eupolitics.einnews.com/article_frame/120352863) There is a view that this has been done as a way for Walgreens to hedge their bets, in case it becomes problematic getting reimbursed from a government trillions of dollars in debt. Economics With the worldwide recession at the moment, a lot of companies are finding it hard to run a business profitably. Alliance Boots seem to have made their industry recession-proof. Consumers may go without holidays or nights out, but it seems the population still can’t do without their health and beauty products. Although, consumers do seem more brand aware and are more receptive to lower priced or generic brands. Sociocultural Factors A person’s social environment includes their living and working conditions, income level, educational background and the communities they are part of. The organisation seems to understand this and in developing worlds where they have a market presence they support multiple charities, Doctors without  Borders in Africa and South America. â€Å"As an organisation focused on pharmacy-led health and beauty, promoting and supporting a range of initiatives that improve the health and wellbeing of the communities in which we serve is a natural extension of our business activities.† (http://media.allianceboots.com/app_media/alliancebootscsr/home/pdfs/AllianceBootsCorporateSocialResponsibilityReport.pdf). Closer to home, they understand how the government are trying to promote a more healthy lifestyle (although not doing a whole lot to encourage it, reduce taxes on health products/ fruit)* and are trying to capitalise on the idea. Technology Through Boots â€Å"Centre of Innovation†, the organisation tries to get new entrepreneurs to get in contact with them. If a product is good enough Boots may help fund it with a view to the product going into their stores. In the U.K., they are trying to lower their carbon footprint by fitting new stores, and refitting existing stores with sky lights, sun pipes and solar panels. These stores have seen their carbon emissions reduced by a third. Task 4 (L.O.2.2 & 2.4) Buyer behaviour is the study of the why, when, what, where and how consumers buy a certain product. To steal a line from the real estate industry, the three most important things in marketing are segmentation, segmentation and†¦ segmentation. Research places groups into different segments and allows an organisation to know the geographic, demographic, and psychographic variables (target market) to aim their products at. The two products this assignment will be looking at are 1) â€Å"Boots Winter vaccine† and 2) â€Å"FCUK men’s deodorant†. (Appendix 2.2.1, 2.2.2 & 2.2.3) The stages of buyer behaviour are: * Need recognition * Information search * Evaluation of alternatives * Purchase decision * Post purchase evaluation (Marketing Principles BPP Learning Media Pg. 132) Need recognition: 1) A person vulnerable to influenza and wants to protect against it. 2)  Consumer needs a new can of deodorant. Information search 1) Internet search, Emails ( If the consumer has an Advantage Card) 2) Ask friends, TV adverts, flyers from the last time shopper was in the store Evaluation of alternatives: 1) Talk to a GP. Are the GP’s services more hygienic? 2) Is the price okay for the product compared to the other products like Lynx, Nivea etc, does it smell better than the other products? Purchase decision: 1) Confirm that factors important to the consumer are met. 2) Price is right, product smells good. Post purchase evaluation: 1) Did the vaccine work? Were the standards of the consumer met? 2) Does the spray do what it was bought for? Segmentation: Geographic: As seen in task 2, Boots have strategically placed stores to maximise their consumer base and profits. (Flagship stores corner shops, airports etc.). Demographic: Appendix 2.2.4 1) Winter Flu Vaccine: * With winter starting soon Boots are beginning to promote their Winter Flu vaccination service. This will be aimed at a wide demographic. * This vaccination is strongly recommended for: * persons aged 65 and over †¢ Those with a long-term medical condition such as diabetes, heart or lung disease †¢ People whose immune system is impaired due to disease or treatment †¢ Persons with a Body Mass Index (BMI) over 40 †¢ Pregnant women (can be given at any stage of pregnancy) †¢ Residents of nursing homes and other long stay institutions †¢ Healthcare workers †¢ Carers †¢ People with regular close contact with poultry, water fowl or pigs. (http://www.boots.ie/winter-flu-vaccination-service.aspx) 2) FCUK men’s deodorant: Boots target market for this and all other â€Å"designer† body-sprays are males aged from 16 to 35. These are consumers (usually) with plenty of discretionary income and who may feel more under pressure to look their best. They don’t always worry about money when it comes to this. Psychographic: 1) Winter Flu vaccine Boots aim this product at people who are security and status seeking. If this is to work for them they cannot afford to be lackadaisical when it comes to hygiene. They can instil confidence in their consumers simply because they are such a well-known brand, and if they had any negative press it would surely be widely reported on. 2) FCUK men’s deodorant: This product is a more expensive option than a lot of the competitive products Boots have for sale. It’s also a bit more expensive than if consumers were to go into a supermarket and buy the same product. As FCUK is a well-known brand, consumers who are status seeking could be looked at as a potential target-market base, but consumers who have the â€Å"Hedonistic† approach to life would be more appropriate. Task 5 L.O. (2.3& 2.5) Boots target-market ranges from the pharmacies they supply as part of their wholesaling and distribution right through to what they hope will be their loyal consumer. Through wholesaling, they must ensure their products are the best quality for the best price when compared to rivals like Superdrug. If they were to be found to lack the quality of their rivals it could have a lasting damaging effect on the organisation. (Boots estimate the goodwill of their name in their joint ventures to be worth  £4.7billion). As a pharmacy store Boots are aimed at consumers who are security and status seeking. Recently their â€Å"First Leaf† advertisement for the autumn/ winter begun on television and was aimed at mothers who want to avoid illnesses in their family throughout the winter with vitamins and throat sprays, and at the  same time promotes luxury items like bubble-bath and autumn coloured hair-dyes. The â€Å"advantage card† is a major factor in how Boots target their market. They have been able to understand their target market so well that they send separate offers to individuals based on their spending habits, which encourages consumers back to the store and can only be an advantage on their behalf. The card has also gotten excellent reviews from consumers on websites like reviewcentre.com. Boots are in a very strong position for the challenges that may face them in the next few years. Although with the â€Å"green movement† becoming a more prolific part of lifestyle segments, they could promote their CSR, which does a lot of charity works in developing countries they have employees in. They do not test on animals, or have testing carried out on their behalf. With governments looking to provide more cost-effective ways of managing healthcare, Boots could possibly expand in communities through weight- management programmes, health check-ups and smoking cessation advice. But if they don’t do this I still think they’ll be fine.